Introduction: Welcome to the Guide

Welcome to the Home Marketing and Sales Guide! The NeighborWorks America Stable Communities Initiative created this guide to assist nonprofits, local governments and others in marketing and selling the homes they've worked so hard to develop to increase the supply of affordable housing and to stabilize and revitalize neighborhoods. The Guide presents a series of planning steps and offers practical tools to help affordable housing developers create a marketing and sales plan document.

In this first chapter, you will learn more about the purpose and format of the Home Marketing and Sales Guide.

We’d like to hear from you about your experiences in using this guide and in marketing and selling your homes. Please contact us at