Conclusion: Pulling It All Together

You can begin to improve your sales – and your impact on communities.

Conclusion: Pulling It All Together

Selling a home today can be challenging, even with subsidies, buyer development and quality rehab. As you have seen throughout this guide, marketing and selling these homes successfully requires thoughtfulness, planning and creativity. Hopefully, the advice, examples, and tools offered in this guide will advance your efforts to sell the homes that you worked so hard to develop in order to increase the supply of quality affordable housing while stabilizing and revitalizing your target neighborhood.

Throughout this guide, we’ve reviewed many layers of marketing planning, including theory, samples, worksheets and real-life examples. By applying any part of this marketing thinking to your work, you can begin to improve your sales results – and your impact on communities. If you complete all of the worksheets, you could easily pull them together into a marketing plan document. In this chapter, we’ll review the worksheets, a suggested process for using them in a comprehensive marketing planning process, and offer some advice from other affordable housing developers.

Additional Resources