Defining the Customer Profile and Identifying Target Markets

Everything should flow from your understanding of the customer.

Defining the Customer Profile and Identifying Target Markets

Who are the target customers that are most likely to purchase your houses?  This chapter will help you to identify groups of potential customers, understand their preferences and hone your marketing strategies. This chapter will also help you to employ a range of marketing strategies so that no one is excluded from the opportunity to purchase your houses in accordance with the Fair Housing Act.

Worksheet

Additional Resources