Defining or Refining the Product

It’s more than a house.

Defining or Refining the Product

When prospective buyers assess the benefits of buying the home you offer, they consider the neighborhood and the financing as part of the package. Each of these areas should be examined from the target markets’ point of view to define its benefits to them. It is useful at any time to question whether the product can be improved to better match your target markets’ preferences and effectively compete for their choice.

Worksheet

Additional Resources