Evaluating and Refining the Marketing Plan

Marketing and sales planning is an ongoing process.

Evaluating and Refining the Marketing Plan

Even the best plans do not experience 100 percent success on their first execution. Some strategies will work, and other won’t. Some of your assumptions will be right on target and others will miss the mark. As discussed in this section, good evaluation methods will allow you to tell the difference as soon as possible so you can adjust the plan immediately.

Worksheet