Promoting Product Benefits

The best strategy matches your target market’s habits, location, and interests.

Promoting Product Benefits

By now, you should clearly understand your target markets and their preferences, and you have done your best to design or refine your product to match those preferences as closely as possible and at a competitive price. Now you are ready to plan your promotion strategy. Promotion has two parts: marketing messages, and marketing strategies and tools.

Worksheets

Additional Resources