Setting the Marketing and Sales Goals

Measurable goals with timelines help you to evaluate success.

Setting the Marketing and Sales Goals

As with any kind of plan, you need to have measurable goals with timeframes to: guide the rest of your planning, make the execution manageable and help you evaluate success in a way that allows you to make midcourse corrections. This chapter will help you think through the process of identifying and scheduling the steps in your process, and decide how targeted your marketing campaign will be.

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